MEDICA, the world's leading medical trade fair, impressively demonstrated its position again as the international No. 1 trade fair in the ϐield of medical technology supply with its attractive sector span, the number of exhibitors and visitors. More than 81,000 visitors from all sectors of the global healthcare industry came to Düsseldorf, Germany, for MEDICA 2022, which took place from November 14 to 17, 2022, and where more than 5,000 exhibitors from 70 countries offered a wide range of innovative products for modern outpatient and clinical care - including all components, products and processes used in their development and production.
The proportion of international trade visitors was 75%. Apart from the European countries, trade visitors from South Korea and the USA as well as delegations from India and North African countries were also well represented, with Leap as the representative of China adding a touch of Chinese "needle" color to MEDICA.
MEDICA is an event for the medical industry and an important occasion for old and new friends to discuss the industry development and cooperation opportunities. In the past few years, Leap's products receive positive feedbacks from all over the world! Our Sureϐire series of transperineal urological solutions have replaced the traditional international brands in the top urological hospitals in Denmark, and our products are used nationwide in the Netherlands. In the United States, our biopsy guides, biopsy needles, and sensory control products have been used in a large area, in Japan we obtained the certiϐication of biopsy needles and sensory control wires this year, and our products can be found in Italy, the United Kingdom, the Middle East and Australia…… The MEDICA was also an opportunity for Leapmed to have an in-depth exchange and discussion with distributors from different countries on the development trend of their products and markets.
In this MEDICA, Leapmed joined hands with UNICOM, a Belgian ultrasound manufacturer, to showcase our biopsy needles and biopsy guides in Hall 15, Booth 22A, and received continuous positive feedback from all over the world.
American customers said that it’s very extraordinary for Leapmed products to obtain FDA and Japanese certiϐicates, so they are very willing to act as agent for such good quality products; our Pakistani agent also can't wait to bring Leapmed products back home to show Leapmed quality to their peers; there are also Polish professors who want to show their R&D biopsy needles to Leapmed team and seek for a cooperation with suppliers such as Leapmed who has enough R&D and production capacity; besides, we also discussed the next year's product strategy with our partners in the United States, Denmark, Netherlands, Italy, the Middle East and other places,, our exhibition was very fruitful.
Products introduction
Leapmed, as a leader in ultrasound interventional total solutions, focus on introducing those three major categories of products this year.
Ultrasound Biopsy Guides (Surϐire transperineal puncture)
Adapted with multi-brand bi-planar probes, it improves the accuracy of free arm puncture with bare hands, and has been formally used in the UK and the Netherlands.
Biopsy Needle (Automatic & Semi-Automatic)
Leap biopsy needles have been certiϐied by FDA and CE, and get praised for their fullness of sampling and ease of operation.
We are very happy that so many customers are interested in our products, it is a great honor to show our products to the world at MEDICA, and we have also learned a lot of advanced concepts of our products by communicating with medical colleagues from all over the world; what’s more, discussing deeply Leapmed's global business development strategy with our French partners at MEDICA is also very helpful for Leapmed to open up new territories in the international arena more stably.
In this year's MEDICA, we focused on in-depth communication with agents, strengthened mutual understanding and trust, and helped agents to better understand the development of Leap's products; MEDICA is also a platform to display our products and establish cooperation intentions to potential agents. Through participation in MEDICA and the display of high-quality products, Leap improved brand image and showed the world the strength of China "needles
MEDICA is a very good platform for brands to strengthen the two-way understanding between the company and the market through communication with agents and potential clients; for the market demand and feedback, the company can carry out the corresponding positioning matching and development direction veriϐication; MEDICA is not just an exhibition, it has a lot of academic sharing and all kinds of forums with splendid learning resource, and the sharing of the emerging medical innovation projects can bring a lot of inspiration to the company's development. To fully take advantage of the power of the MEDICA platform, we need to plan better, and we need to involve more people next year.
This year we have already achieved proϐitability in Leap France, the international team of Leap is actively growing, and Leap France will complete the MDR audit, so the internationalization of Leap is very promising!
We all also generated more expectations for next year's MEDICA, and we all agree that, as Leap continues to grow, we will display the Leap brand in a more centralized pavilion, in a larger booth, and in a more focused manner.
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